Case Study · Ecommerce Launch · Shopify
Elevated Spirit Shop: From Launch to Record Holiday Sales
Elevated Spirit Shop sells spirits-inspired gifts online. Rank Rise helped launch the store on Shopify in 2023 and built the marketing engine behind its growth: SEO content, Google Ads, Meta Ads and a corporate gifting program.
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Results at a Glance
The Challenge
A New Brand in a Seasonal, Competitive Market
Elevated Spirit Shop entered a crowded gift category where most sales happen in a few weeks before the holidays. As a brand-new store, it had no search rankings, no customer list and no paid media history to build on.
The goal was to get the store found, win the holiday rush profitably, and build year-round demand through content and corporate gifting.
What We Did
Launch, Then Build the Growth Engine
We helped get the store off the ground, then added channels as the business found its footing.
Shopify Store Launch
- Store setup and launch on Shopify
- Google Ads and Shopping running from launch
- Analytics and purchase tracking for every channel
Ecommerce SEO & Content
- Collection and pillar pages built around how gift buyers search
- More than 75 gift guides and blog articles
- A spirits glossary answering common shopper questions
Google Ads & Meta Ads
- Product and category campaigns for Google Shopping
- Search campaigns for high-intent gift searches
- Meta Ads launched as a new sales channel in 2025
Gifting & Promotions
- A dedicated corporate gifting page and program
- Holiday sale planning across every channel
- Product reviews feeding star ratings into Google Shopping
The Results
Record Holidays and a Growing Search Presence
Figures come from Elevated Spirit Shop’s Shopify sales reporting, Google Analytics, Meta Ads and Semrush, for the date ranges shown.
December sales
The store’s biggest month grew year over year, with orders up 55%.
Shopify, Dec 2025 vs. Dec 2024Second-half sales
July through December sales grew year over year.
Shopify, Jul–Dec 2025 vs. Jul–Dec 2024Organic search sessions
With total website sessions up 78%.
Google Analytics, Oct 2025–Sep 2026 vs. Jun 2024–May 2025Page-one Google rankings
Keywords in Google’s top 10 grew from 66 to 683, and the store ranks #1 for “liquor gift sets for him”.
Semrush US, year over year to Oct 2026Ranking keywords
Total ranking keywords grew from 1,958 to 5,269, with top-3 rankings up from 8 to 47.
Semrush US, year over year to Oct 2026Meta Ads ROAS
Return on ad spend for a brand-new paid social channel in its first year.
Meta Ads, 2025Timeline
From Launch to Holiday Records
August 2023
Store launch
Rank Rise helps launch Elevated Spirit Shop on Shopify, with Google Ads and Shopping running from the start.
2024
First full year
Orders step up from dozens to hundreds a month as tracking and Google Shopping mature.
2025
Content and paid media scale up
Google Ads restructured by product and category, a large gift-guide content program, and the corporate gifting page.
Late 2025
Meta Ads launch and a record December
Meta Ads added as a new channel ahead of the holidays; December sales up 80% year over year.
Launching or Growing a Store?
Let’s Plan Your Next Season
Book a free 30-minute call. We will review your store, search visibility and ads, and show you where the next wave of sales can come from.