Plain-English definitions of the SEO and AI search terms we use with clients every day. Each term links to a full explainer with examples and strategy. Looking for help putting these into practice? Explore our SEO services or schedule a discovery call.
AI Search & Generative Engine Optimization
- AI Search Optimization
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- LLM Optimization
- Search Experience Optimization
- AI Search Strategy
- AI Search Audit
- AI Content Strategy
- AI Content Optimization
- AI Search Visibility
- AI Answer Visibility
- AI Brand Visibility
- AI Search Rankings
- AI Search Results
- LLM Visibility
- LLM Discoverability
- AI Citations
- LLM Citations
Google AI Overviews & AI Mode
- AI Overview Optimization
- AI Overview Ranking Factors
- AI Overview Keywords
- AI Overview Citations
- AI Overview Visibility
- AI Overview Tracking
- Google AI Mode Optimization
- AI Mode SEO
ChatGPT & Perplexity
AI Traffic & Measurement
AI Crawlers & llms.txt
- llms.txt
- llms.txt Optimization
- AI Crawler Optimization
- AI Crawler Access
- GPTBot Optimization
- Common Crawl SEO
Entities & the Knowledge Graph
- Entity SEO
- Entity Optimization
- Entity Authority
- Entity Recognition
- Entity Salience
- Brand Entity SEO
- Google Knowledge Graph
- Knowledge Graph Optimization
Schema & Structured Data
- Structured Data SEO
- Schema Markup
- Organization Schema
- Local Business Schema
- Service Schema
- FAQ Schema
- Article Schema
- Review Schema
- Author Schema
- sameAs Schema
SERP Features & On-Page SEO
- SERP Features
- Rich Results
- Search Snippets
- Google Snippets
- Featured Snippet Optimization
- People Also Ask Optimization
- Zero-Click Search
- Title Tag Optimization
- Meta Title Optimization
- Meta Description Optimization
- H1 Tag Optimization
- Heading Structure SEO
Content Strategy & Keyword Research
- Semantic SEO
- Topical Authority
- Topical Map
- Topic Cluster
- Pillar Page
- Cluster Content
- Content Hub
- Content Velocity
- Content Gap Analysis
- Keyword Gap Analysis
- Competitor Keyword Analysis
- Competitor Content Analysis
- SERP Analysis
- Search Intent
- Commercial Intent Keywords
- Bottom-of-Funnel Keywords