Case Study · Ecommerce · Shopify
Eagle Lights: Organic Revenue Nearly Doubled, Ad ROAS Up
Eagle Lights sells LED lighting for Harley-Davidson and other motorcycles. Rank Rise took over its marketing in June 2025 and rebuilt SEO, content, Google Ads, Meta Ads and email around one goal: profitable growth.
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Results at a Glance
The Challenge
Rising Ad Spend, Falling Returns
Eagle Lights had a strong product and loyal riders, but growth had stalled. In the months before Rank Rise started, Google Ads spend was climbing while return on ad spend fell, and organic search revenue was running about 22% below the prior year.
Our June 2025 audit found branded searches being bought inside non-brand campaigns at four to eight times the cost per conversion of the brand campaign. The store also had no blog or educational content, so it was invisible for the questions riders search before they buy.
What We Did
One Plan Across Search, Social and Email
We fixed the paid media waste first, then built the organic engine that compounds over time.
Ecommerce SEO & Content
- Keyword research and clustering mapped to product collections
- New “best of” collection landing pages
- Launched the Ride Life blog: 200+ rider guides since June 2025
- A motorcycle lighting glossary answering common rider questions
Google Ads Rebuild
- Separated brand from non-brand traffic to stop overpaying for branded clicks
- Performance Max organized by product category
- Shopping campaigns split by state
- Demand Gen remarketing
Meta Ads Restructure
- Three always-on sales campaigns replaced the old setup
- Interest targeting for Harley, Indian, touring and custom riders
- Lookalikes built from buyers, add-to-carts and email engagers
- Retargeting for cart and high-intent product page visitors
Email & Promotions
- Moved email to Klaviyo with seven automated flows
- Win-back, browse and cart recovery automation
- Black Friday / Cyber Monday offer and code strategy
The Results
More Revenue From Search, Better Returns From Ads
Every figure below comes from Eagle Lights’ own GA4, Shopify, Google Ads and Meta Ads data, or from Semrush, for the date ranges shown.
Organic search revenue
Revenue from organic search sessions, with transactions up 87% and sessions up 42%.
GA4, Jun–Sep 2026 vs. Jun–Sep 2025Top-10 Google rankings
Keywords ranking on page one grew from 1,337 to 3,068. Total ranking keywords rose 69%.
Semrush US, May 2025 vs. Sep 2026Blog keywords on page one
The new Ride Life blog now drives more than half of the site’s estimated organic traffic.
Semrush US, May 2025 vs. Sep 2026Meta Ads ROAS
ROAS rose from 3.75x to 4.48x. Revenue grew 24.5% while spend grew only 4.1%.
Meta Ads, Jun 2024–May 2025 vs. Jun 2025–May 2026Meta cost per purchase
Same-season comparison that removes seasonality, with purchases up 39%.
Meta Ads, Jun–Sep 2026 vs. Jun–Sep 2024Google Ads conversion value
On 19.8% more spend, lifting Google Ads ROAS from 3.55 to 4.17.
Google Ads, Jan–Sep 2026 vs. Jan–Sep 2025Total Shopify sales
Store-wide sales growth, with orders up 7.5% and average order value up 4.1%.
Shopify, Jan–Sep 2026 vs. Jan–Sep 2025Cyber Monday sales
Year over year. Across the full Black Friday to Cyber Monday period, blended ad ROAS was 4.65x vs. 3.68x in October.
Shopify & ad platforms, Nov 21–Dec 2, 2025Timeline
How the Growth Built Up
June 2025
Audit and onboarding
Search Console baseline, Google Ads search term and keyword audit, and a new reporting workbook.
June–October 2025
Paid media rebuilt
New Meta interest, lookalike and retargeting campaigns; Google Ads restructured by brand, category and region.
September–November 2025
SEO foundation
Keyword clustering, collection page mapping and the first big push of Ride Life blog content.
November 2025
Black Friday / Cyber Monday
A planned offer and code strategy across ads and email.
February 2026
Klaviyo email automation
Seven automated flows launched to recover carts and bring customers back.
March–September 2026
Compounding results
Organic revenue in peak riding season more than doubled year over year, and Meta ROAS stayed above 4.8x every month from January through August.
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