Case Study · B2B Logistics · Lead Generation
BTX Global Logistics: 5x More Website Leads
BTX Global Logistics is a freight forwarder with a national network of stations. Rank Rise has partnered with BTX since August 2018, turning the website into a steady source of quote requests through SEO, Google Ads and HubSpot.
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Results at a Glance
The Challenge
A National Network That Needed Steady Inbound Leads
BTX moves air, ground and ocean freight through stations across the country, and its sales team relies on a steady flow of quote requests. In 2019 the website produced a few hundred form fills a year, and organic search made up only about a fifth of site traffic.
Paid search was expensive per lead, each station needed to be found locally, and leads were hard to tie back to the channel that produced them.
What We Did
A Long-Term Lead Generation Program
Rank Rise has worked alongside the BTX team for more than eight years, adding channels and tightening tracking as the business grew.
B2B SEO & Content
- Keyword clusters for freight services and industries
- Ongoing technical SEO fixes
- A steady blog program covering market updates and shipping guides
Google Ads
- Relaunched and rebuilt Google Ads in 2021
- Campaign and keyword restructures over several years
- Google Ads connected to HubSpot to optimize for qualified leads
Station Listings
- About 40 Google Business Profile listings managed
- Consistent station details so each location can be found locally
HubSpot, Email & Tracking
- HubSpot email campaigns, pop-ups and form improvements
- Lead source tracking from first visit to customer
- Weekly reporting and dashboards for the BTX team
The Results
More Leads From Search, at a Lower Cost
Figures come from BTX’s Google Analytics, Google Ads and HubSpot data, or from Semrush, for the date ranges shown.
Website form fills
Form fills grew from 222 a year to 1,138 a year.
Google Analytics, 2019 vs. 2024Organic search sessions
Organic grew from 22% to 41% of all website traffic.
Google Analytics, 2019 vs. 2024Google Ads form fills
Leads from paid search grew from 64 to 273 a year, with quote clicks from ads up from 68 to 603.
Google Ads, 2019 vs. 2024Cost per Google Ads form fill
Each paid lead cost $400 instead of $680.
Google Ads, 2019 vs. 2024Quote button clicks
With website sessions up 21%.
Google Analytics, Jan–Sep 2026 vs. Jan–Sep 2025Customers traced to Google Ads
New HubSpot customers attributed to Google Ads since the CRM connection went live.
HubSpot, Sep 2025–Oct 2026Estimated organic traffic
From about 1,400 to about 12,600 monthly visits, driven largely by growing demand for the BTX brand.
Semrush US, Aug 2018 vs. Aug 2026Referring domains
Sites linking to btxglobal.com grew from 66 to 529.
Semrush, Aug 2018 vs. Jan 2026I’ve noticed that we’re getting a bunch more inbound leads.Shanna HallBTX Global Logistics
Timeline
Eight Years of Compounding Growth
August 2018
Partnership begins
Rank Rise starts working with BTX’s marketing team.
2019
SEO and tracking foundation
SEO work and lead tracking put in place, giving BTX its first full year of measurable form fills.
2021–2022
Paid search and conversion work
Google Ads relaunched and rebuilt; HubSpot email campaigns, pop-ups and form improvements added.
2023–2024
Leads at scale
Website form fills pass 1,100 a year, with organic search now 41% of traffic.
2025
Closing the loop
Google Ads connected to HubSpot so campaigns optimize for qualified leads and customers.
2026
Content and AI search
A regular blog program and growing visibility in Google AI Overviews, with quote clicks up 143% year over year.
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