Google Ads Management Services

Because Google is where people search—and if your ad can appear exactly when someone is looking for what you offer, you get the chance to turn intent into action. According to Google’s own best-practices library, following the right approach in campaign setup, optimization, and landing-page alignment significantly drives results.

Here’s why Google Ads matters:

• Immediate visibility: Unlike organic SEO that takes time, Google Ads can get you on the search results page today.

• Precise targeting: You choose keywords, locations, devices, audiences—ensuring you’re reaching your ideal buyer.

• Measurable performance: Every click, conversion, cost can be tracked and optimised.

• Scalable results: When you know what works, you can scale the budget, refine targeting, and grow with control.

We’ve structured our services into three tiers so you can select the level of support that’s right for your stage, budget, and goals.

1. Foundation Setup & Launch

Perfect for brands just getting started with Google Ads or those whose previous efforts haven’t delivered.
Key deliverables:

• Audit of existing account (if applicable): keywords, ad groups, bidding strategy, tracking, landing-page relevance.

• Strategy development: defining campaign objectives (e.g., lead gen, e-commerce sales, brand awareness), geographic & device focus, budget allocation.

• Keyword research: identifying high-intent search queries, match-types, negative keyword setup to reduce waste.

• Campaign architecture & implementation: creating properly structured campaigns, ad groups, responsive search ads, and extensions.

• Conversion tracking & landing-page alignment: ensuring the user flow is seamless, the ad copy maps to the landing page, and the landing page is mobile-friendly, fast and relevant. 

• Initial optimisation plan: schedule to review performance, adjust bidding & targeting, test ad variations.

2. Optimization & Growth

Ideal for accounts that are live and need to be refined or scaled.
Key services:

• Ongoing keyword & search‐term analysis: weed out wasted spend, refine match types, discover new opportunities.

• Ad copy testing & asset management: implementing responsive search ads, testing messaging, and using ad extensions (sitelinks, callouts, etc) to improve click-through rates.

• Smart bidding & automation: enabling Google’s automated bidding strategies and broad match where appropriate—always under our oversight.

• Landing-page conversion optimization: working with your website team or CMS to test variations, speed improvements, mobile UX enhancements.

• Budget pacing & scale strategy: knowing when to increase spend, broaden geo-targeting, or launch new campaign types (Display, Video, Shopping) based on results.

• Detailed dashboarding & reporting: clear metrics aligned with your business goals (CPA, ROAS, CAC) plus monthly strategy reviews and action plans.

3. Full-Scope Managed Strategy

For clients who want an end-to-end partner, including strategic planning, Google Ads plus other digital channels, and full accountability for growth.
Includes all items above, and:

• Multi-channel coordination: ensuring Google Ads works hand-in-glove with SEO, social media, email and remarketing efforts.

• Advanced attribution modelling: helping you understand how Google Ads fits into the broader conversion path and assigning value beyond last click.

• Continuous market & competitor intelligence: identifying shifts in keyword landscape, competitor bids, seasonality, and adjusting proactively.

• Monthly strategy sessions: we review growth goals, campaign performance, scaling opportunities and align campaigns accordingly.

• Custom integrations: CRM conversion tracking, offline conversion upload, audience building from first-party data.

Step 1 – Discovery & Goal-Setting
We begin with a deep dive into your business: targets, margin structure, customer lifecycle, previous ad performance, competitive landscape. Setting clear KPIs (leads, sales, cost per acquisition, lifetime value) is critical.

Step 2 – Strategy Development
From targeting and messaging to budget and campaign types, this is where we map out the plan that aligns with your business model. We’ll recommend campaign types (Search, Display, Shopping, Video) that best fit your goals.

Step 3 – Implementation
We build out the account: keywords, campaigns, ads, conversion tracking, landing-page alignment. We also set up measurement dashboards so data-driven decisions begin immediately.

Step 4 – Launch & Monitor
Once live, we closely monitor performance: impressions, click-through rate, conversions, cost per click, cost per acquisition. The first weeks are critical.

Step 5 – Optimization & Scale
Based on the data, we refine ad copy, pause low-performing keywords/ads, test new ones, adjust bidding strategies. Then we scale what works—whether that’s new geos, higher budget, new campaign types.

Step 6 – Reporting & Strategy Review
Monthly review sessions with clear insights: what’s working, what’s not, what we are going to test next, and how it ties into your broader business growth.

Fractional CMO mindset: We don’t just “run ads.” We think growth strategy. You get the advantage of a senior-level digital marketing expert without the cost of a full-time executive.

Transparent communication: We believe in clear reporting, honest forecasts, and making decisions based on data—not guesswork.

Alignment with business goals: Too often, agencies focus on clicks; we focus on value. Cost per acquisition, lifetime value, ROAS—those are the metrics we care about.

Continuous learning loop: Google Ads is dynamic. From algorithm changes to competitor shifts to market trends, we stay ahead so you don’t have to.

Holistic yet focused: While our expertise spans multiple growth channels, we specialise deeply in Google Ads, meaning you get high-quality, dedicated support.

Here are real-world examples of what clients achieve when campaigns are well-managed and align with business goals:

• A service-based business that reduced cost per lead by 35% within three months by refining keyword match types and negative keywords.

• An e-commerce brand that improved ROI by 50% by aligning ad copy, landing pages, and then scaling budget smartly.

• A local business that achieved a 2 × increase in conversions by implementing location targeting, call tracking and optimized ad scheduling.

Your results will depend on your market, budget, offer and tracking. We’ll work with you to set realistic expectations and benchmarks.

zWhat budget should I allocate for Google Ads?

It depends on your business size, goals, and industry. What matters more is using the budget effectively: choosing the right keywords, tracking conversions, optimizing continuously. Industry guides stress starting with a clear strategy and objective before increasing spend.

How fast will I see results?

Paid search can produce visibility quickly, but meaningful outcomes (leads/sales at profitable cost) usually require a period of optimization—often 4-8 weeks of data. Continuously improving campaigns will drive better results over time.

Can I pause at any time?

Yes. Google Ads campaigns can be paused or budget changed at any time. However, frequent changes (especially in the learning phase) can reduce performance. We recommend giving campaigns time to gather data.

What types of businesses benefit most from Google Ads?

Any business with clear conversion goals—whether e-commerce, lead generation, local services, B2B—can benefit. The key is to match your offer, tracking setup, and landing page to the ad campaign so you drive measurable outcomes.

What about landing pages—do we need specific ones?

Yes. The relevance between ad, keyword and landing page heavily influences performance and Quality Score, which in turn affects cost per click and ad position.

How do you measure success?

Success metrics vary by business goals, but commonly include:

• Click-through rate (CTR)

• Cost per click (CPC)

• Conversion rate

• Cost per acquisition (CPA)

• Return on ad spend (ROAS)
  Modern strategies also consider lifetime customer value, repeat purchases, and cross-channel attribution.

We make sure your campaigns follow up-to-date best practices from the platform and the industry, including:

• Start with defined advertising goals, not just “run more ads.”

• Use tightly grouped keywords in ad groups and separate by intent (brand vs generic vs competitor keywords).

• Employ negative keywords to reduce waste and improve relevance.

• Use responsive search ads and multiple headlines/descriptions to let Google test what works.

• Ensure ad copy aligns with the offer and makes clear what the prospect will gain (“benefit over feature”).

• Match the landing page to the ad and keyword. The landing page must be mobile-friendly, fast, easy to navigate and deliver on the promise of the ad.

• Use ad extensions (sitelinks, callouts, location, etc) to boost visibility and relevance.

• Review and adjust bidding strategy—automated bidding, broad match keywords, data-driven attribution—when your account has sufficient volume.

• For local businesses, use location targeting, schedule ads during business hours, track calls, and connect your Google Business Profile.

• Always monitor performance, test relentlessly (ad copy, landing pages, demographics), and scale what works—don’t rely on set-and-forget.

We make sure your campaigns follow up-to-date best practices from the platform and the industry, including:

• Start with defined advertising goals, not just “run more ads.”

• Use tightly grouped keywords in ad groups and separate by intent (brand vs generic vs competitor keywords).

• Employ negative keywords to reduce waste and improve relevance.

• Use responsive search ads and multiple headlines/descriptions to let Google test what works.

• Ensure ad copy aligns with the offer and makes clear what the prospect will gain (“benefit over feature”).

• Match the landing page to the ad and keyword. The landing page must be mobile-friendly, fast, easy to navigate and deliver on the promise of the ad.

• Use ad extensions (sitelinks, callouts, location, etc) to boost visibility and relevance.

• Review and adjust bidding strategy—automated bidding, broad match keywords, data-driven attribution—when your account has sufficient volume.

• For local businesses, use location targeting, schedule ads during business hours, track calls, and connect your Google Business Profile.

• Always monitor performance, test relentlessly (ad copy, landing pages, demographics), and scale what works—don’t rely on set-and-forget.

Schedule a Free Consultation – We’ll review your current marketing, ad history (if any), budget and goals.

Proposal & Agreement – You’ll receive a tailored proposal outlining the scope, deliverables, timeline and pricing.

Onboarding – We’ll gather necessary access (Google Ads account, analytics, website), define KPIs, and start the setup.

Launch Phase – We implement campaigns and begin monitoring.

Optimization & Growth Phase – We refine and scale campaigns through continuous data-driven improvement.

Review + Scale – Every month we review results and update strategy together so you remain aligned and in control.

As a fractional CMO-led digital growth consultancy, RankRise blends strategic insight with hands-on Google Ads expertise. You won’t just get someone managing your campaigns—you’ll get a trusted growth partner aligning your ad spend with your business goals, accessing top-tier PPC practices, and scaling for real business outcomes.

Ready to get started? Contact us today and let’s build the path to measurable growth through Google Ads.